Four Tips and Tricks to Amp up Your Law Firm Marketing StrategyBradley Rice | September 28, 2015 | 0 | Uncategorized
One of the possible reasons why you are not opening files for new clients is because you don’t do sufficient business development activities, or maybe you’ve been doing the wrong activities. It is unlikely to open new files if you hardly meet face-to-face with potential clients. The same way it is important to advertise a clothe line or a college is the same way that having a law firm marketing strategy is important. Failing to market your law firm is like “winking to a beautiful lady in darkness.” Here are four effective marketing techniques that will get everyone in need of a lawyer in Minnesota crushing at your law firm.
Tip 1: Set aside a budget for marketing
At least 2.5% of your gross earnings should be on marketing. And, keep in mind that this percentage does not include salaries of individuals that will be hired to perform the work. The money should be spent entirely on direct marketing activities – visiting clients, taking clients out for lunch, printing advertising materials and so forth. You are unlikely to achieve any results if your budget is set below 2.5%; you can go a long way with 2.5 % of your gross revenue if you deploy it well.
Tip 2: Incorporate a video on your website
YouTube is the fourth most popular website on the internet. Just as a TV or a microwave is expected in every homestead, a YouTube video is expected on almost every website. If you don’t have a video on your website, you are really missing on a great trick. It is a good opportunity to let your clients know how you’re like, how you talk and how you look. You can make yourself more attractive to them through a video. Recording and uploading a video is quite easy. Check out Cohlab.
Trip 3: Only spend money on measurable marketing techniques
If the law firm marketing MN option you’ve chosen cannot be measured, don’t do it. For instance, can you measure the results generated by public relations? Certainly not. It is advisable to explore the law firm marketing Minnesota options that you can measure. Blogs, for instance, have measurable results. You can be able to see how many people visited your blog, and better still see the number of people who left comments. You can hire a digital marketing company to monitor leads on your blog. Another great marketing technique is sending email newsletters. You can be able to determine the number of people who opened the newsletters. Consider only the measurable options.
Trip 4: Use your known clients to get to the unknown ones
Your clients have worked with you – they trust and love you. It is wise to get to know them better to see if they can become your indirect marketing partners. If you establish a good working relationship with them, they can willingly refer their workmates, friends or relatives to you. So, if you have an event at your office, invite your clients and allow them to come along with a friend or two. Keep track of all the new guests at the events by taking their contact information, and later on dropping them a newsletter. Visit http://cohlab.com/industries/digital-marketing-for-law-firms-the-need-for-a-unique-solution for more details.