Corporate Branding Management in Japanese CompaniesBradley Rice | October 7, 2015 | 0 | Uncategorized
Brand management services or positions are common in many Western companies but they were not always a part of the Japanese business culture. Instead, many Japanese companies concentrated in the research and development along with the marketing of the company products. The need for differentiation has however seen many Japanese companies introduce brand management to complement their R&D and marketing efforts. The Corporate branding managers work in concert with the company’s R&D and the marketing staff in order to progressively increase the value of a particular brand and improve the product’s brand positioning. There are three aspects of branding. These include:
- Corporate branding
- Umbrella branding
- Product branding
Corporate branding is the most important and refers to an all encompassing branding exercise aimed at creating a branding experience and increasing the name and reputation of a particular company. In the past, companies made a deliberate and conscious decision to increase the name and reputation of their products but this was not necessarily regarded as branding. Today corporate branding is a part and parcel of the business process in Japan. But what can companies do to build brand value in Japan?
The Japanese Consumer
Before you launch the branding strategy for your company, it is very important to understand the mind and behavior of the Japanese consumer. This is always defined by particularism and a great degree of sophistication when it comes to product choices. Companies must appeal to these characteristics and eccentricities when it comes to company branding. The branding approach to be adopted by the companies must also be very detailed and contain a lot of information. The Japanese are known for their legendary reading culture and you are likely to get more branding success if you appeal to this aspect. All this requires some good local knowledge to accomplish with a good degree of success and precision. You must contract a Japanese brand management company that will aggregate all these factors together and deliver a comprehensive branding strategy that helps you build a good brand value amongst your Japan customers. If well implemented, your business can derive some long term brand value from this.
Corporate branding plays a very important role in defining your corporate identity and if you can achieve some kind of resonance with your potential clients, you will be able to build a good brand value in Japan. This is what Wellenetz Inc provides you with. The company is a trendsetter when it comes to corporate branding in Japan. Its brand management services to businesses seeking to penetrate the market include analysis of the existing brand identity and development of concepts on how to tweak this identity for the Japanese consumer, business intelligence and competitor analysis so as to determine their brand positioning and product pitch, determination of an optimal brand identity and the development of a web presence and informational materials which are tailored for the Japanese market. Call Wellenetz Inc today and begin re-deploying your brand identity and localizing your brand to meet local tastes and expectations. For additional information on corporate branding in Japan, check out http://www.corporate-branding.jp